What is the point of Twitter?
29 Jan
Just as I was wondering: ‘ what is the point of social media for someone like me?’, hey presto a project whizzed into my lap via Twitter of all routes.
Most of my work is with large corporates or mega organisations like the UN – not exactly social media savvy – hosting conferences, panel debates and advising on presentation skills. So imagine my surprise when my blog caught the eye of a corporate communications expert, working on a corporate identity rethink with a major European food business. It was Twitter that brought it to his attention and ‘story telling’ that caught his eye.
Story telling is a journalistic skill which works wonders when someone is preparing a big, barn-storming speech. Turns out the journalist’s favourite technique is a great way to bring corporate message alive in all sorts of different contexts – not just in front of an audience of hundreds. In this case the client, a food company, wants staff and management to communicate with more authenticity with everyone from farmers, to customers, consumers and regulators…
The project is just beginning, more to follow in the months to come. Meanwhile, a big thank you to Jurgen Mortier (@jurgenmortier) who spotted my blog on Twitter!
Congratulations Nisha. Good luck with the project. Twitter has its value not only for spotting someone but also getting to know the fast moving social/ cultural / political developments.
Well done Nisha. Am finding Twitter works much better than Facebook these days. See you soon and good luck with the project
Well done Nisha! Twitter is a great resource–not only with breaking news but also when reporting and looking for opportunities. Looking forward to hearing about your new project. It sounds very exciting!
Great news Nisha. Good luck with the project and will look forward to more posts on the same.
Congratulations Nisha!! Best of luck with the project.I reckon that twitter is much faster than facebook for social networking.
Congrats! – now the next challenge: mastering the art of storytelling through twitter!
Congrats Nisha! I guess the biggest advantage of a social networking/microblogging site like twitter is that it forces brevity upon you. At a time when most of us have more work in our calendars than hours on our watches, targetted communication really does the trick. Good luck with the new venture!
Great fun to be your online counter host yesterday. I love Twitter – what else can you expect from @TweetReporting – but the maximum effect is reached when live & online conference audiences are connected. Most hosts don’t get the point in that, but you did! Thanks and hopefully see you soon again!